Branding
Visual Identity
Packaging
Illustration
This is a rebrand for a top ranked cocktail bar in Canada. The brand design felt outdated and in need of a refresh to compliment their reputation.
Enter Bill Minor, a fugitive cowboy on the run, who was the first to commit train robbery in Canada and the original inventor of the phrase ‘Hands Up’.
The story forms connection with Canada’s past. A theatrical experience is curated for guests to have a memorable visit.
Illustrations - Abigail Steer-Christie
To keep with the old Western theme, the cocktail menu is displayed on playing cards for the customer to flick through, accompanied by hand-drawn illustrations.
Illustrations - Abigail Steer-Christie
Illustrations - Abigail Steer-Christie
